the-ai-ra (Urdu) meaning, circle. 

As families continue to migrate and settle away from their home countries, it becomes harder for future generations to feel connected to their roots. Daira is here to bridge that gap and bring a sense of home to the diaspora—through art. Art and culture from emerging markets often don’t get the visibility they deserve, making them both socially and financially undervalued on a global scale. At Daira, we’re here to change that. Our goal is to serve artists and collectors in a different way. Here’s how:

1. We know it is possible to do good whilst doing well. Our artists and their art share in the profits of Daira, benefitting from all exhibitions and sales to provide patronage to the artist

2. We are a global brand, prioritising local artists with limited access to markets and ensure that we are able to scale and support artists globally; and 

3. We are not just selling art, we are telling the stories and experiences of people, journaling it all and ensuring that history and culture is celebrated, protected and carried forward into new homes and countries.

We are starting with South Asian, South East Asian and African artists and welcome contributors from all over the world. 

Wherever a story for a person begins, our aim is to bring it full circle, bringing them a piece of their home, culture, story and history.